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the packaging war just got a lot more complicated ... the battle lines are becoming more complex than ever across europe\'s packaging sector.

by:Keke Jewelry     2019-09-15
To be fair, the market share of fiber
For some time, the drop rate based on packaging has been slow.
But the growth rate of the overall market and moderate erosion of fiber
For years, the base share has been slow enough for cardboard and corrugated board producers to continue to operate in a relatively stable growth environment.
However, the new environmental rules that the European Commission is considering in Brussels, Belgium may further weaken the fiber\'s capacity
Future forms of packaging that compete with plastics.
The lobbying was fierce.
One of the hottest issues is the latest revision of the packaging and packaging waste directive, as it winds through the twists and turns of the European bureaucratic process.
The revision requires different recovery rates for different packaging materials.
15% of the wood used for packaging must be recycled, 22.
5% full plastic, with the goal of 50% metal, 60% mm glass, 60% paper and cardboard.
The current directive sets a common minimum recovery rate of 15% for all packaging forms other than wood, which is zero, so this is a big step forward.
If these proposals become law as they may seem, they will require the packaging industry to meet these new targets by 2008.
The new rules have sparked heated debate among lawmakers, environmental groups and professionals in the packaging industry.
According to Petri Vasara, head of Jaakko Poyry Consulting, \"the battle between materials is really heating up, and the numbers in the instructions are an indicator of this.
\"The topic is so politically tense that few in the industry want to be seen as a public denial of the revision;
Nevertheless, industry is upset about the direction of change and the environmental logic of specific measures.
Esa Hyvarinen is the recycling director of the European paper industry federation (Cepi).
He noted that the political need to move forward with the revised schedule could lead to the potential impact of these changesresearched.
\"Having different recycling targets for different materials will affect competition between European packaging forms.
\"We don\'t pretend to know what these effects will be, but the European Commission doesn\'t know because there is no background study before they decide to propose these rules,\" he explains . \".
\"What are the environmental reasons you have to ask this question ---
Or, if so.
\"Julian Carroll, managing director of Europen, a trade association representing many of Europe\'s top packaging companies, is not very convinced.
\"It seems to me that nothing in the Commission\'s documents or the amendments made by the first reading of the European Parliament is more conducive to one material than the other,\" he said . \".
\"What it did for the first time was to introduce different minimum recycling targets into the material --Specific ways.
Some critics may come up with the argument that if this becomes law then some Member States may decide that they will never be the target and, therefore, may try to distort the loom legislation, make it transfer the package from one form to another.
But for now, that\'s just a hypothesis.
\"However, as Vasara\'s colleague and senior advisor at Jaakko Poyry, Anna markonen, pointed out, the view that this change is difficult to predict is widely shared.
\"The point of this new legislation is that no one really knows what the impact might be,\" she said . \".
\"The tile issue is so complicated and the interaction is so complicated that it would be a miracle if the rules were fair to everyone.
At this stage, it is difficult to say which materials will do better or worse under the new instructions.
\"For many people in the paper side of business, the simple fact that paper and cardboard recycling targets will be nearly three times higher than plastic proves this, in fact, punished for making further progress on the recycling Road, spending hundreds of millions of euros along the way.
Players on the plastic side can\'t see this.
They think number 22
The 5% target recovery rate of riot plastics is actually quite ambitious because the industry has rarely recycled in the past.
In addition to this, all plastic packaging is essentially a composite of different types of plastics that are generally not suitable for recycling.
But, as one commentator observed, if you accept the old 80: 20 rule, you can also argue that the first 20% are the easiest to get. MAKING SENSE?
Although uneasy about the revision, compared to other \"green\" initiatives in the pipeline, it seems to have attracted less attention in the packaging industry.
Despite criticism of the package weight ratio and deposit plan, the industry is particularly critical of a proposal by the Belgian environmental protection group that seeks to enforce the level of recycled content in the package.
As Hyvarinen explains, \"The Belgians are really pushing this ecology
Tax plans for recycled content will distort the market.
Unless you have at least 70% recycled content on stained glass, you will be taxed on the sliding scale.
For paper, the recovery tax of less than 50% is automatically taxed;
This means that products like beverage boxes are automatically taxed in full because you can\'t use recycled materials in food
Contact product.
\"For the time being, if the law is passed, the proposed rules will only affect the Belgian market, but criticism has been issued by other parties, fearing that similar rules may be implemented elsewhere.
Matti Salste, vice president of Knowledge Management for storalong-term packaging boards, believes that these rules reflect a single-
Political issues are more important than any real benefit of the environment.
\"As far as recycling is concerned, if we are going to do this in a sensible way, the growth of the paper industry\'s target may not be that harmful,\" he said . \".
\"But from issues like mandatory recycled content, even if food hygiene is only taken into account, some of these ideas are not feasible.
\"This is not to say that Salste is against recycling.
In fact, he is an enthusiastic supporter. -
If there is a \"real\" environmental benefit.
\"There are always products that can use recycled content appropriately.
Look at the paper industry--
The recovery rate has already reached 50%.
However, measures that require mandatory recovery of content can actually damage the environment.
For packaging in contact with food, such a rule means that you cannot use paper or plastic in many products, but it may be beneficial to glass or metal.
However, this does not mean that it is the most eco-friendly solution.
Because the mechanism for making rules is political, the problem begins.
\"There is no deposit plan for beverage cartons and there is controversy.
Petra Gerber, director of environmental affairs and public relations for converter SIG Combibloc, explained, \"in Germany, if you do not meet the required recycling target or the required recycling target
With quotas, you are required to implement a mandatory deposit plan.
\"From an industry perspective, there are several points of dispute over the deposit plan.
For example, in addition to the very high implementation cost, this scheme usually imposes design restrictions on the packaging.
Depending on the scheme design and geographic parameters, the environmental costs of recyclable items may exceed the benefits.
As Salste of stoolaenso notes, \"one-time use, you need to pack as light as possible, but it still needs to protect the content so that they are safe and the quality is good.
Anything that can be recycled must be strong enough to be shipped back and survive the cleaning, meaning it must be durable and weigh a lot more, usually using a deposit system to make sure the packaging is back, then you have to spend money to set up and run the return system.
Thus, consumers pay twice for the privilege of returning packaging: funding the system at one time, and funding the cost of returning.
\"Deposit plans and others in the tax eracalled eco-
Taxes are also attacked because they are incompatible with one of the basic objectives of the European experiment ---
Create an open single market for the free flow of goods.
In the context of the deposit plan, this allegation is difficult to prove.
\"It\'s hard to say if this represents trade barriers and how this will affect sales in the long run,\" said Gerber of SIG . \".
\"There is some evidence that sales began to decline when deposits were introduced, and later, when people got used to the system, sales picked up again.
Lawyers have been studying German regulations for years, but they still can\'t say it represents a trade barrier.
\"In addition to the increased complexity in the distribution chain and the accompanying consumer costs, the advocates of the deposit scheme believe that, because of the equal impact of the law on each form of packaging, trade barriers are not a problem.
As Carol of Auburn said, \"If you look at the example of a Danish ban [
Aluminum cans are actually illegal in the country]
You can make the argument that this is some sort of obstacle to the free movement.
But today\'s trend is to use tools that are harder to compete under European law, such as ecology. taxes.
No Member State will willingly allow anyone to disrupt its tax system.
\"This is not to say that these schemes are designed to remain neutral for all packaging formats.
In fact, an ecology like this
In fact, Denmark\'s tax system is more inclined to fiber.
Based on its \"updatable\" packaging.
Hyvarinen of Cepi explained, \"they performed a life cycle analysis (LCA)
In Denmark, taxes are based on standard packaging.
In essence, it makes paper a \"good\" product, and the scale of recycled paper is larger.
\"While this particular scheme contributes to the cause of the fiber --
Based on packaging, Cepi still highly suspects LCAs as the basis for policy development.
Changes in one of the basic pillars of life cycle evaluation ---
Such as population density or energy costs--
This makes the results no longer relevant, says Hyvarinen.
Becoming more and more complex, while current and proposed schemes in Germany, Belgium, Denmark and elsewhere represent the specific benefits and costs of different types of packaging, for the packaging industry leaders, the general trend of increasing fragmentation of the legislative environment may be the most disturbing factor.
As Carol pointed out, \"in 1994, when the first packaging instruction is issued, the stated goal is to reduce the impact of packaging on the environment and ensure the free flow of goods.
Over the years, Member States have made concessions in terms of the coordination of the directive, and the European Commission is very reluctant to resolve the issue.
\"If the plan is complicated for EU producers and retailers, a series of legislation seems incredible for companies trying to do business from overseas --putting.
\"It means an America. S.
For example, companies cannot ship goods directly to Europe due to all ecological environments
Applicable tax and deposit plans, \"said Carol.
\"On the face of it, it\'s all small things, but when you start to sort it all out, you\'ll find that all this talk about making Europe more competitive is a joke.
\"There are at least some bright spots in fiber --
Packaging manufacturers.
For example, in the environmental debate, China and Japan are strengthening their resources and renewable capabilities, and it is likely to reverse the apparent unstoppable rise of plastics in packaging.
But it is clear that it is too early to determine the direction of things.
Change is an ongoing technological advance, and the impact on the future of packaging can be as great as any environment-driven change.
According to Kevin Bradley, director general of the beverage box and environmental Union (ACE)
The prospect of materials is very complicated.
\"In the next 5-
Over the past 10 years, the use of resources and the impact of climate change will become more important in packaging systems.
This will require politicians and regulators to change attitudes towards packaging materials and resources.
The question at the moment is whether it will go through voluntary ways such as innovation, design, etc.
Or through regulatory or economic means . \"
\"I think we\'re going to see an ongoing lightweight trend, and more
Opportunities and challenges for all of us.
\"Vasara of Jaakko Poyry agreed.
\"There will be many changes in the future.
RFID tags, chemical and biological markers that allow you to track the product and tell you what state it is in, Nano
The technology to create new coating barriers, you can say so.
\"Many of these changes will distort the balance of market and material competition,\" he explained . \".
At the same time, Vasara has some relevant comments on the paper industry as it faces the pull-out requirements of consumers and legislators in the European packaging industry.
\"One of the mysteries of the world is that a material that takes energy from the sun and is renewable is not widely used,\" he said . \".
\"The paper industry should be confident enough to see that their materials can be upgraded and improved to provide the basis for many packaging innovations in the future. \" S!
In this article, you will learn about: * the main regulatory issues faced by European packaging producers, * how the proposed restrictions will affect the European packaging industry and the global market as a whole.
Other resources: * Home page of European Paper Industry Federation (Cepi): www. cepi.
Org * to learn more about European packaging regulatory affairs, visit the website of the European Federation of corrugated cardboard manufacturers (FEFCO): www. fefco.
Author Profile: Jim Kenny is contributing edits/Europe to the solution!
Headquartered in Brussels, Belgium.
He is vice president of farmers at Paperloop editor and today he started his own company, DSI.
Contact him by phone 32 2 534 4960 or contact Jim by email. kenny@dsinow.
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