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Marketing Positioning of KEKE Jewelry Processing Factory

by:Keke Jewelry     2023-12-04
Marketing Positioning of KEKE Jewelry Processing Factory


To set up a jewelry processing factory, we must first clarify the direction of the factory's market positioning and marketing strategy, from the company's target customers, profit model, core products,


Core competitiveness to differentiate us from our peers. To clarify the target customers of the jewelry processing factory, we must first understand what the customer needs are?


After that, it is very important what services we can provide to customers and what problems we help solve.


Foshan KEKE Jewelry Processing Factory is positioned


Target customers: Jewelry brand owners, enterprises and institutions, micro-business personal brands, business gifts and other groups of customers provide OEM and ODM services for OEM and customized production;


Profit model: We accept customer OEM to process drawings and samples, ODM design and develop new models, and provide customized processing services;

The core product is not a specific product. Foshan KEKE Jewelry Processing Factory defines the dimensions of core products as 'better service', 'urgent needs of customers',


'Large batch', according to the analysis of these three dimensions, the result is ODM customized processing service. What customers need urgently is to care about the sales volume of the market, and the sales volume comes from stability


The uniqueness and novelty of the quality and style, KEKE has a total of more than 80,000 samples of other jewelry factories and can provide ODM (the style can be slightly modified according to customer needs) customized services.


To achieve real customization strength, although the value brought by ODM to customers is far higher than the value of OEM cooperation with drawings and samples;

Core competitiveness: Adhering to the business philosophy of 'intelligent integration' and 'intelligent production', Foshan KEKE Jewelry Processing Factory has integrated 25 relatively powerful jewelry processing factories in Foshan and surrounding areas focusing on electroplating,


As a resource integration partner, a certain link of mold casting and workshop is obtained by analyzing the data of past cooperation cases.


Outgoing orders are more active in terms of quality, price, repeat customers, and sales, which can not only get rid of the operating costs of the factory, but also greatly improve the probability of cooperation with new customers.


Foshan KEKE Jewelry Processing Factory has intelligent integration and intelligent production to improve the probability of cooperation with new customers and increase the rate of return of old customers. It will soon provide new value-added services for old customers!





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