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Jewelry customization promotes the rapid development of fashion accessories industry

by:Keke Jewelry     2023-11-21
Why does jewelry customization drive discovery in the fashion jewelry industry? As far as the current fashion accessories market is concerned, the vast majority of customers will choose to buy finished products in stock, but with the development of fashion trends, people are avoiding 'collapsing shirts'. As a result, the spot economy has lost its advantage, and the operating efficiency has been declining. However, the arrival of the customized service market allows customers to have more personalized space, and at the same time solves the problem of style update and enhances the brand competitiveness.

Compared with products in other industries, fashion accessories are the most suitable for customization, and a mature customization market should be formed at the earliest. Because of the small size of the jewelry, its mold cost is low even if a single piece is customized. A regular-sized ring wax weighs less than 1 gram, plus the casting cost and loss, the cost of a single mold is only tens to hundreds of dollars, which is almost negligible for the value of the jewelry itself. The cost of a single piece of customization is not much different from the cost of mass production. Clothing customization will not work, and its single-piece customization cost is at least double that of mass production.

In addition, the process of jewelry processing from pouring to the mold is all done by hand or semi-manual, and it is very mature and can be very flexible to deal with various complex processes and personalized orders. For other industries that use mechanized processing, it is still difficult to achieve single-piece customization, either because the equipment is complicated, or the mold and processing costs are high. Therefore, in terms of customization, jewelry products have a natural advantage.
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